McDougal Littell Answers
Interpersonal need- a person’s level of interest in a group.
Product involvement and utility- the degree to which a person will use the product to satisfy a need
Responsibility-procurement, maintenance, payment, so on
Power- the degree to which one family members exerts their influence over others
Autonomic decision- one member chooses a product
Syncretic decision- a decision that involves boths partners
Gender convergence- men and women having similar roles in the households rather than stereotypical roles.
family financial officer FFO-the individual who tracks the family’s bills and decides how to spend the rest
kin-network system- performing rituals to maintain tires among family members
four factors appear to determine the degree of which one of the spouses decide what to buy:
sex-role stereotypes- couples who believe in traditional sex role stereotypes
spousal resources- the spouse who contributes more resources to the family has greater influence
experience- couples who have gained experience as a decision-making unit make individual decisions more frequently
socioeconomic status- middle-class families make more joint decision than do either higher or lower class families
synoptic idea- calls for husband and wife to take common view and act as joint decision makers
children make up 3 distinct markets:
Primary market- their own wants and needs.
Influence Market- result of parental tielding, child influenced shoppers
Parental yielding- occurs when a parental decision maker surrenders to a child’s request. Nag factor
Future market- growing up into adults with locked on brand loyalty.
Consumer socialization- the process by which young people aquire skills, and attitudes relevant to their position in the marketplace.
Stages of cognitive development- ability to comprehend concepts of increasing complexity
Limited- children who are younger than 6, don’t employ storage and retrieval skills
Cued- 6-12, employ these stratagies when prompted
Strategic- 12+ who spontaneously employ storage and retrieval strategies.
Status symbols- products that are used as markers of social class
Discretionary income- the money available to a household over and above what it requires to have a confortable standard of living.
Brand aspirationals- people with low incomes who are obsessed with brand names
Price-sensitive affluents- wealthier shoppers who love deals McDougal Littell
Value-price shoppers- those who like low prices and cannot afford much more
Behavioral economics- economic psychology, studies the human side of ecomonic decisions
Consumer confidence-reflects the extent to which peole are optimistic or pessimistic about the future health of the economy.
Social class- overall rank in society
Homogamy- assortative mating. Birds of a feather flock together
Social stratification- the creation of artificial divisions
Status hierchy – a structure of people in a social group.
social mobility- passage of individuals from one social class to another
horizontal – from position to position but same social class
occupational prestige- how your occupation displays status
income- great factor in social class
status crystallization- stress occurs because the rewards from each part of a persons life are unpredictable
problems w measuring social class-
ignore status inconsistency, ignore intergenerational mobility, ignore subjective social class, ignore consumers aspirations to change class standing, they ignore the social class of working wives
Restricted codes- working/lower class. Focus on the content of objects.
Elaborated code- more complex and depend on sophisticated world view.
Habitus- taste is a statu-marking force
Cultural capital- set of distinctive and socially rare tastes and practices-upper class.
Conspicuous consumption- to refer to peoples desires to provide prominate visible evidence of their ability to afford luxury goods.
Parody display- reverse gears in status symbols, and mock them.
Subculture- group memberships within a society
Mircoculture- ‘tuners’ freely choose to identify with a lifestyle
Ethnic subculture- a self-perpetuating group of consumers who share common cultural or generic ties, where both members and outsiders recognize it as a distinct category.
High context culture-group members closely knit, symbolys and gestures carry the weight.
Low context culture- words carry the weight, very literal.
Deethnicization– when a product we associate with a specific group detaches itself from its roots and becomes mass marketed
Acculturation-process of movement and adaptation to one country’s cultural environment by a person from another country.
Acculturation agents- people and institutions that teach the ways of a culture.
Progressive learning model- assums that people gradually learn about a new culture as they increasingly come in contact with it