McDougal Littell Answers
Antecedent states- situational factors, usage contexts, time pressure, mood, shopping orientation.
Purchase environment- the shopping experience, Point-Of-Purchase stimuli, Sales Interactions
Postpurchase Processes- customer satisfaction, product disposal, alternative markets.
Situational self-image- the role she plays at any one time.
Co-consumer- the other patrons in a setting, actually a product attribute.
Time poverty- a feeling of being pressed for time
Social dimension – time for me or time for others
Temporal orientation dimension-depicts the relative significance individuals attach to past,present, future
Planning orientation dimension- alludes to different time management styles varying on a continuum from analytic to spontaneous.
Polychromic orientation- distinguishing people who do one thing at a time from people who multitask.
Timestyle- an individuals priorities determine this
McDougal Littell Answers Chapter 7
Linear separable time- events proceed in an orderly sequence and there is a time and placefor everything
Procedural time- ignores clock, things are done when time is right
Cyclic time-time is a natural cycle of regular occurances.
Queuing theory- the mathematical study of waiting in lines.
Pleasure and Arousal are the two basic dimensions of a consumption environment.
Shopping orientation- general attitudes about shopping.
Hedonic shopping motives: (for the experience)
Social Experiences- having a fun time with others
Sharing of common interests-communicating with those of similar interests
McDougal Littell Answers Chapter 6
Interpersonal attraction- having activities and a feeling of belonging
Instant status- feeling special when shopping
Thrill of the hunt- thrill of haggling and bargoning
Retail theming- transports shoppers to fantasy worlds or other kinds of simulation to entertain.
Being space- resembles a commercial living room
Minipreneurs- one person besiness
Popup stores- temporary makeshift installations that do business for a limited period of time
Store image- personality of the store.
Atmospherics – the conscious designing of space to evoke certain effects in buyers.
Activity stores- let consumers participate in the production of the products or services they buy there.
Unplanned buying- when shopper recognizes a new need while in the store
Impulse buying- a irresistible spontaneous purchase
Point of purchase stimuli- in store display of a product.
Reference group- actual or imaginary individual or group conceived of having significant relevance upon an individuals evaluations, aspirations, or behavior.
Information influence, Utilitarian influence, Value-expressive influence.
Publicly v Privately and Luxury or necessity.
Reference groups influence Public and Luxury goods the most.
Social Power- the capacity to alter the actions of others.
Referent Power- admirable power, and drives consumers to identify with referent
Information power- power from information and access to the truth
Legitimate Power- Power by virtue of social agreements, such as authority of those in uniform
Reward Power- a person who has ability to provide positive reinforcement
Coercive Power-social or physical intimidation power.
Normative influence- reference group helps set and enforce fundamental standards of conduct
Comparative influence- affects a members decisions about certain things
Brand community- group of consumers who share a set of social relationships based upon usage or interest of a product.
Consumer tribe-a group of people who share a lifestyle and who can identify with others through shared emotions etc as part of their tribal affiliation.
Tribe marketing strategy- linking a product to a consumer tribe
Membership reference group- people that we actually know
Aspirational reference group- we don’t know them but admire them anyways.
Deindividuation- a process where individual identities become submerged within a group
Social Loafing- when we don’t devote as much time to a task because we are in a group
Risky shift- people riskier in groups
Decision polarization- when a group decision becomes more extreme after group discussion.
Conformity- a change in beliefs or actions as a reaction to real or imagined group pressure.
Norms- informal rules that govern behavior
Word of mouth- is product info individuals transfer to ofther individuals. Negative more strong
Serial reproduction- examining how content mutates by word of mouth
Netnography- ethnographic techniques anthropologists use to examine cyberspace
Guerella marketing– uses unconventional locations and intensive word of mouth campaigns to push products.