McDougal Littell Answers for Marketing and Business

Warming- the process of transforming objects and places to feel cozy and authentic.


Age cohort- people of similar ages who have similar experiences

Autonomy v belonging-independence struggle

Revellion v conformity- need to rebel

Idealism v pragmatism- viewing adults as hypocrites and kids as reasonable

Narcissim v intimacy- own appearance and needs v connecting w others

tweens- 8-14 between kid and adolescent

gen y- millenials , eco bombers

connexity- feeling loose but connected with your homies

marketing to kids- don’t talk down, stay true to brand image, entertain men and keep it short, show that you know what they are going through, but keep it light

gen x- born from 66 to 76.

Baby boomer- 46 to 64

Gray market-older adults. Control 50 percent of discretionary income.

Autonomy, connectedness, altruism(giving back)

Perceived age- how old a person feels


Culture- a society’s personality. An accumulation of shared meanings, rituals, norms, and traditions among members of a society

Ecology- way a system adapts to its habitat

Social structure- the way people maintain orderly social life

Ideology-mental characteristics of a people and the way they relate to their environment and social groups

Enacted – simple rule, stoplight

Crescive norms- more subtle and hidden

Custom- handed down from others, controls basic behaviors

McDougal Littell Answers for Marketing and Business

More- a custom with a strong moral overtone, usually involves a taboo

Conventions- norms regarding conduct of everyday life

Myth- a story with symbolic elements that represent a culture’s ideals

Metaphysical- help explain existence

Cosmological- emphasizes unity among all aspects of life

Sociological- maintain social code for members of society

Psychological- models for personal conduct.

Monomyth-a myth that is common to many cultures

Ritual-a set of multiple, symbolic behaviors that occurs in a fixed sequence and is repeated periodically

Fortress brands- brands that are closely linked to our rituals.

Ritual artifacts- items we need to perform rituals.

Grooming rituals-sequences to transform private self to public self

Antifestival –an event that distorts symbols we associate with other holidays

Rites  of passage- rituals we perform to mark a change in social status. Separation, liminality, aggregation

Sacred consumption- when we set apart objects and events from normal activities.

Profane consumption­- ordinary and everyday objects

Contamination- transforms a spot to a sacred place

Desacralization- when a sacred object loses its specialness

Sacralization- when ordinary objects take on a sacred meaning.

McDougal Littell Answers for Marketing and Business Collecting- systematic acquisition of objects

Hoarding – unsystematic collecting


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