Warming- the process of transforming objects and places to feel cozy and authentic.
Age cohort- people of similar ages who have similar experiences
Autonomy v belonging-independence struggle
Revellion v conformity- need to rebel
Idealism v pragmatism- viewing adults as hypocrites and kids as reasonable
Narcissim v intimacy- own appearance and needs v connecting w others
tweens- 8-14 between kid and adolescent
gen y- millenials , eco bombers
connexity- feeling loose but connected with your homies
marketing to kids- don’t talk down, stay true to brand image, entertain men and keep it short, show that you know what they are going through, but keep it light
gen x- born from 66 to 76.
Baby boomer- 46 to 64
Gray market-older adults. Control 50 percent of discretionary income.
Autonomy, connectedness, altruism(giving back)
Perceived age- how old a person feels
Culture- a society’s personality. An accumulation of shared meanings, rituals, norms, and traditions among members of a society
Ecology- way a system adapts to its habitat
Social structure- the way people maintain orderly social life
Ideology-mental characteristics of a people and the way they relate to their environment and social groups
Enacted – simple rule, stoplight
Crescive norms- more subtle and hidden
Custom- handed down from others, controls basic behaviors
McDougal Littell Answers for Marketing and Business
More- a custom with a strong moral overtone, usually involves a taboo
Conventions- norms regarding conduct of everyday life
Myth- a story with symbolic elements that represent a culture’s ideals
Metaphysical- help explain existence
Cosmological- emphasizes unity among all aspects of life
Sociological- maintain social code for members of society
Psychological- models for personal conduct.
Monomyth-a myth that is common to many cultures
Ritual-a set of multiple, symbolic behaviors that occurs in a fixed sequence and is repeated periodically
Fortress brands- brands that are closely linked to our rituals.
Ritual artifacts- items we need to perform rituals.
Grooming rituals-sequences to transform private self to public self
Antifestival –an event that distorts symbols we associate with other holidays
Rites of passage- rituals we perform to mark a change in social status. Separation, liminality, aggregation
Sacred consumption- when we set apart objects and events from normal activities.
Profane consumption- ordinary and everyday objects
Contamination- transforms a spot to a sacred place
Desacralization- when a sacred object loses its specialness
Sacralization- when ordinary objects take on a sacred meaning.
McDougal Littell Answers for Marketing and Business Collecting- systematic acquisition of objects
Hoarding – unsystematic collecting
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